Meet Owen Wilson, our Chief Shampoo Officer

Owen has joined the team with his advisor Waffles, and together they're on a mission to make sure mops (heads of hair) everywhere are clean, coiffed and healthy.

Watch Owen’s morning routine below

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Daily Lifestyle... with style

Our hair & body products are designed for everyone. Whether it’s for yourself, the family, vacation, or whoever’s bumming it in your shower—we’ve got you sorted.

Our products are mixed and poured in California, and our new moisture line is made from 99% Naturally Derived ingredients with Food-Grade Fragrance, so you can feel good while you look good, too.

OUR PROMISE

At California Naturals, we design products for people who want clean hair, bodies, and vibes. Our entire daily care roster is:

90%+ Naturally Derived

Ocean & Reef Safe

Never Tested On Animals

Paraben, Sulfate, Phthalate, & Gluten Free

100% Recycled Bottles

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The California
Classics

Wash, condition, masque & moisturize with natural and simple ingredients designed for all.

Shop The OG's
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Our ‘Not so’ Secret Ingredients

We use over 14 natural ingredients including

  • Agave Nectar
  • Sunflower Extract
  • Oils of Geranium
  • Shea Butter
  • Mango Butter
  • Apricot Kernel Oil
  • Rice Amino Acids
  • Olive Fruit
  • Blue Lotus Flower
  • Sweet Almond Oil
  • Vitamin E
  • Mongongo Oil
  • Saw Palmetto
  • Coconut

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